Coffee mate

Brave New Swirl

How we made a splash with the right messages in the right places at the right times.

America’s #1 creamer brand needed help launching a new line of plant-based options in foodservice.

A C&U coffee program should be as dynamic as the students who enjoy it.

To emphasize the importance of offering plant-based creamers in the C&U space, we planned campus activations leveraging student ambassadors. Additionally, we developed new messaging tailored for geographies with high plant-based usage.

Strong trade, programmatic and paid social placements boosted awareness and drove to a buy-now page.

Partnering with trade publications, we developed emails to communicate the need for plant-based options in the college and university segment.

Results and Impact

On-campus sampling led to positive student testimonials endorsing plant-based creamers and the Coffee mate brand. Student ambassadors promoted the event via Instagram stories, achieving hundreds of thousands of organic impressions.

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