Turkey Reimagined

How we positioned Butterball as an invaluable resource for millennial foodservice operators.

As millennial foodservice operators emerged as influential decision-makers, it was time to highlight Butterball Foodservice as an understanding partner, demonstrating the unparalleled versatility of turkey to meet the preferences and operational needs of this influential audience.

Butterball is the brand millennial chefs trust for quality and endless versatility.

We helped Butterball reinforce the vast possibilities of turkey and inspire millennials through peer-to-peer chef-crafted recipes, video demonstrations, motivating messaging and more.

Banners, paid social and email directed to a dedicated landing page featuring chef demos, recipes, industry insights and purposeful partnerships, positioning Butterball as a helpful and understanding resource.

Results and Impact

“Marriner’s dedication to understanding the nuances of our business, combined with thoughtful collaboration, helps us continue to bridge generational gaps and boost year-round turkey usage.” - Richie Jenkins, senior director of business development and marketing at Butterball

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