Coffee mate
Brave New Swirl
How we made a splash with the right messages in the right places at the right times.
The Challenge
America’s #1 creamer brand needed help launching a new line of plant-based options in foodservice.
The Clarity
A C&U coffee program should be as dynamic as the students who enjoy it.
The Transformation
To emphasize the importance of offering plant-based creamers in the C&U space, we planned campus activations leveraging student ambassadors. Additionally, we developed new messaging tailored for geographies with high plant-based usage.
Our college and university activation created excitement and encouraged trial of new plant-based products.
Strong trade, programmatic and paid social placements boosted awareness and drove to a buy-now page.
Partnering with trade publications, we developed emails to communicate the need for plant-based options in the college and university segment.
Results and Impact
On-campus sampling led to positive student testimonials endorsing plant-based creamers and the Coffee mate brand. Student ambassadors promoted the event via Instagram stories, achieving hundreds of thousands of organic impressions.
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