How we helped combat myths about nature’s oldest sweetener.
Sugar is nature’s oldest sweetener and has been loved for generations. However, when inundated with outdated and misleading information, consumers often have skewed perceptions and form misguided opinions.
A balanced life is a sweet life.
We crafted a campaign for the U.S. Sugar Association to enhance consumer understanding and confidence in the role that sugar plays in a nutritious, balanced and enjoyable diet.
A new dynamic website with bold colors and fun microinteractions highlighted how sugar can make life sweeter.
An editorial site needs large amounts of information to support it, so we developed a wide range of content in order to further the message of the association.
Content kits for Sugar Association members included infographics, GIFs and videos to help amplify our message.
Content kits for Sugar Association members included infographics, GIFs and videos to help amplify our message.
Content kits for Sugar Association members included infographics, GIFs and videos to help amplify our message.
Explanatory videos highlighted various facts about sugar to dispel myths and capture attention.
Our efforts generated significant gains in perceptions of sugar. Specifically, phases such as “Sugar is something I feel safe serving.” “Sugar is something I feel good about using.” and “Sugar is part of a healthy lifestyle.” increased greatly.
For 35+ years, we've led the way in food, beverage and hospitality marketing. Fill out the form below to start crafting your success story today.
