Snacklins
Snacklins™ started as a vegan pork rind, but in testing, we ran into two problems. One, vegans are offended by the idea of a pork rind, and two, pork rind eaters are offended by the idea of a vegan. After thorough testing, we landed on the concept of a puffed veggie crisp, and with the new terminology came new packaging, a brand story, character development and more.
- Brand Development
- In-Store Program Development
- Packaging
- Strategic Planning
- Strategy