Evolution
Craft Brewing

Ever Better Beer for Ever Better Food

How we gave foodies everywhere a reason to reach for craft beer.

In a space dominated by giants, Evolution Craft Brewing Company needed to find its niche.

Wine wasn’t the only alcoholic beverage that could pair perfectly with food.

To help Evolution stand out on-shelf, we built a brand for food lovers who also drink beer (not the other way around). Our sleek new look, intriguing headlines and take-no-prisoners creative gave the craft brewery its bite.

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Out-of-home and print pieces with a crisp new look, feel and messaging helped craft-brew-loving foodies fall in love with Evolution.

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Out-of-home and print pieces with a crisp new look, feel and messaging helped craft-brew-loving foodies fall in love with Evolution.

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Out-of-home and print pieces with a crisp new look, feel and messaging helped craft-brew-loving foodies fall in love with Evolution.

engage shoppers in store

To engage shoppers in store, we created an interactive wheel that inspired cuisine and craft brew pairings.

Results and Impact

The rebrand drove double-digit growth in four core SKUs.

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