Atlas Metal
As a generations-old family company, Atlas Metal’s greatest strength is making serving equipment the right way, not the easy way. However—over time—their message was overshadowed by competitors focused on features and benefits. After rolling up our sleeves for a collaborative Clarity CaptureSM process, we discovered a new positioning that ran counterculture to an industry full of automation—that Atlas takes a hands-on approach to everything they build. The hands behind the brand became the featured elements in Atlas’ disruptive marketing campaign, which reenergized the company and redefined the market.
- Advertising
- Brand Development
- Collateral & Sales Support
- Digital
- Email Marketing
- Media
- Strategic Planning
- Strategy
- Videos