Campbell’s Snacking
Beloved Brands in New Places
How we helped top brands stand out in foodservice
The Challenge
As the Agency of Record for Campbell’s Foodservice, we were ready and able to help the business drive sales and sentiment for its broad portfolio of products—including snacks. When the changing landscape spiked demand for individual servings in the foodservice space, our industry expertise and creative strategy were invaluable.
The Clarity
Leveraging consumer love was key to making Campbell’s snacking brands stand out away from home.
The Transformation
We went above and beyond a “lift and shift” of the retail look and feel, bringing in unique ownable elements and messaging to win the hearts and minds of operators in targeted initiatives throughout various segments.
As the micro market category quickly evolved, our virtual showcase gave operators an innovative way to visualize a full portfolio of Campbell’s in-demand products on their shelves.
Kids already know and love Goldfish crackers at home and at school—the next stop was chain restaurants. We leaned into the equity of the number-one cracker brand for kids, motivating operators to discover the power of a smile.
Results and Impact
Aspects of category-focused campaigns achieved more than 2MM impressions and significantly over-delivered leads compared to forecasts.
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