Atlas Metal
Making Metal Personal
How we uncovered Atlas Metal’s true differentiator in a sea of stainless steel.
The Challenge
In the world of serving line equipment manufacturers, things like reliability and durability have become table stakes. Atlas Metal was seeking a way to stand out in a marketplace flooded with cold copy and monotonous equipment photography.
The Clarity
Heart, soul and dedication to handcrafted quality are what make a lasting impression.
The Transformation
Making Metal Personal. This new brand ethos is a simple phrase that allows Atlas Metal to demonstrate its hands-on approach in a lighthearted way, highlights the people who make Atlas great and sets the brand apart from its competitors.
A fresh approach to Atlas Metal’s tone features a playful attitude to stand out in a tough industry.
In a category that gravitates toward reds, blacks and blues, we tapped into Atlas Metal’s Miami heritage to bring forward a differentiating palette.
A visually engaging platform that balances experience with functionality, while showcasing the brand’s versatile product portfolio.
Results and Impact
Following the rebrand, sales experienced four-year cumulative growth of 25.5%.
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