AFP advanced food products llc
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How we turned an industry leader into an approachable partner.
The Challenge
In the competitive market of cheese sauces, puddings, and dips, AFP needed to lean into its position as the leading manufacturer of low-acid aseptic products in a way that resonated with foodservice operators.
The Clarity
Culinary art + food science = lasting success.
The Transformation
We revitalized AFP’s brand with a bright new look and feel. Messaging emphasized success through the unparalleled attributes of AFP’s products, in an approachable, relatable way for operators.
A fresh color palette brought new life to the logo, aligning it with the promise of lasting success.
We built a user-friendly website that prominently showcased AFP’s value proposition for operators.
Digital ad units highlighted the versatility and uniqueness of AFP’s products.
By sending samples of the new plant-based cheese sauce to operators, we captured their authentic reactions in a series of impactful testimonial videos, further validating AFP’s success in the market.
Results and Impact
Since the branding work, the AFP division continues to drive year-over-year sales growth and achieve goals for custom product development and customer diversification.
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