Snacklins
Eat the Whole Bag
How we led a unique, guilt-free snack to captivate a national audience while staying true to its roots.
The Challenge
Because consumers are desperate for guilt-free, binge-worthy snacks, SNACKLINS™ was able to generate immense success as a local startup brand. When the national retailers came calling, the SNACKLINS™ team recognized they needed some brand updates to be a player on the big stage.
The Clarity
A product called “vegan pork rinds” would collect dust on the shelf, but “puffed veggie crisps” made consumers crave the whole bag.
The Transformation
Through rigorous testing, the team pivoted to a puffed veggie crisp concept, leading to a comprehensive rebrand. We established brand guidelines that not only protected the essence of SNACKLINS™ but also paved the way for future brand developments.
We redesigned the brand’s packaging with fun, attention-grabbing illustrations that were engaging enough to stand out on shelf and flexible enough to accommodate future flavor additions.
We developed comprehensive guidelines that carried the story forward.
For SNACKLINS™ debut on Shark Tank, we crafted a compelling story for the brand and its unofficial mascot, Jack, an homage to the product creator.
Results and Impact
Our partnership played a pivotal role in the brand’s national expansion. It set the stage for a debut on NBC’s Shark Tank, ultimately securing a substantial investment from Mark Cuban.
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