Evolution Craft Brewing
Ever Better Beer for Ever Better Food
How we gave foodies everywhere a reason to reach for craft beer.
The Challenge
In a space dominated by giants, Evolution Craft Brewing Company needed to find its niche.
The Clarity
Wine wasn’t the only alcoholic beverage that could pair perfectly with food.
The Transformation
To help Evolution stand out on-shelf, we built a brand for food lovers who also drink beer (not the other way around). Our sleek new look, intriguing headlines and take-no-prisoners creative gave the craft brewery its bite.
We brought new flavor to the brand with a fresh packaging design and eye-catching update for new product releases.
Out-of-home and print pieces with a crisp new look, feel and messaging helped craft-brew-loving foodies fall in love with Evolution.
To engage shoppers in store, we created an interactive wheel that inspired cuisine and craft brew pairings.
Results and Impact
The rebrand drove double-digit growth in four core SKUs.
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