Sweets & Snacks Expo

Sweets & Snacks Expo

The answer to the question “What is a snack?” continues to expand each year, creating both confusion and opportunity within the category. The Sweets & Snacks Expo looked to better define its impact on the sales cycle and evolve its communication strategy to ensure the show’s role as an invaluable resource for the industry. Through the lens of the end user, Marriner was able to demonstrate that the Sweets & Snacks Expo is a destination for actionable inspiration that helps exceed customer expectations. And with a variety of audiences at this show, we developed a messaging approach to effectively communicate to each of them in a more personalized way.

  • Advertising
  • Brand Development
  • Collateral & Sales Support
  • Content Kit
  • Digital
  • Email Marketing
  • Print
  • Strategic Planning
  • Strategy
  • Videos
Attendees recognize that even though the show takes place in May, the actionable inspiration the Sweets & Snacks Expo provides makes it the true start to their year and yearly success.

Attendees recognize that even though the show takes place in May, the actionable inspiration the Sweets & Snacks Expo provides makes it the true start to their year and yearly success.

Digital banners made it easy to blanket trade media and ensure no one missed the big news. And the messaging strategy was designed to increase the sense of urgency as the show drew closer.

Digital banners made it easy to blanket trade media and ensure no one missed the big news. And the messaging strategy was designed to increase the sense of urgency as the show drew closer.

And even with a digital-heavy buy, we couldn’t forget about print! Magazines are still an important and relevant medium for candy and snack buyers.

And even with a digital-heavy buy, we couldn’t forget about print! Magazines are still an important and relevant medium for candy and snack buyers.

Strong awareness and positive perceptions are great—but ultimately, success is measured by attendance, making direct response a key strategy. We ensured that our eblast design allowed for easy message customization to each distinct audience.

Strong awareness and positive perceptions are great—but ultimately, success is measured by attendance, making direct response a key strategy. We ensured that our eblast design allowed for easy message customization to each distinct audience.

And ultimately, the event needed to be a showstopping experience that delivered the brand that had been promised.

And ultimately, the event needed to be a showstopping experience that delivered the brand that had been promised.

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