How we inspired travelers to embrace the unknown.
Baltimore County faced a dual challenge of disengaged stakeholders and a mistaken identity, blocking its true tourism potential. The aim was to shift from a pass-through locale to a vibrant, enticing destination.
It’s time to bring Baltimore County’s hidden gems closer to the surface for regional travelers to discover and enjoy.
We defined Baltimore County's image to attract those seeking unique experiences. The new branding is built on the destination's eclectic mix of the expected and the unknown, positioning it as a place of pleasant surprises.
A new logo and brand name encouraged active exploration, appealing to curious travelers.
Vibrant hues, authentic imagery and playful messaging bring the brand’s down-to-earth, lighthearted, welcoming personality to life.
As part the inaugural spring campaign launch, banner ads showcase the diverse array of experiences awaiting in Baltimore County, from wineries and trails to thrilling water adventures.
“By understanding our community's essence and listening to the voices of both past and potential visitors,
Marriner crafted an engaging brand that brings forward Baltimore County's diverse attractions in the most authentic and unique way.”
- Abigail Vitaliano, Deputy Director of the Baltimore County Department of Economic Development and Workforce Development
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