Viewpoints

Are you using Emojis in Email Marketing Campaigns?

by Carolyn Pangburn

When Apple launched iOS 5 back in 2011 with a never-before-seen emoji keyboard feature, user communication transformed overnight, and it has not slowed down since.

Insights That Could Impact Your Operation.

by Marriner

We know times are tough for all businesses out there. The foodservice industry is no exception, having undergone several challenges, from labor shortages and supply chain issues to rising inflation rates, with world food prices jumping by 28% in 2021 alone.

Unbundling Hotels

by David Melnick

Can unbundled pricing be as successful for hotels as it was for the airline industry? Here are few tips from someone who's been there and done that.

Summertime Slideness

by Carolyn Pangburn

Marriner gets to the bottom of the summer slide phenomenon-- recruiting K-12 operators and those who influence the segment to partake in sustainable solutions.

A Project Manager’s Grand Predictions for the Grand Reopening

by Megan Godwin

Step right up and look into my post-lockdown crystal ball. You’ll see causes for celebration, new ways of collaboration and one big takeaway.

The End of Cookies Does Not Mean the End of Effective Targeting

by Marriner

The Death of the Third-Party Cookie

It’s a Dog-Eat-Treat Kind of World

by Ann Saunders

Millennial spending power has industries standing up and taking notice. It’s what millennials are spending on though that has the foodservice industry and mega-chains like Starbucks catering to a whole new demographic.

To TikTok or Not to TikTok?

by Marriner

The short-form video platform became a global phenomenon in 2020. With its demand for timely, high-quality content and an engaged, sought-after audience, is TikTok the key to reeling in Gen Z and Millennial consumers?