Arctic Glacier Premium Ice Announces Marriner Marketing as New Agency of Record

Agency to Help with Rebranding and Expansion Across North America

February 12, 2020

Marriner Marketing teamed up with Arctic Glacier Premium Ice, a Carlyle Group company, to support them through a rebrand and marketing activation during the company’s expansion across North America. As the new Agency of Record for Arctic Glacier, Marriner will be addressing immediate marketing needs while planning for a larger brand relaunch in 2020 to drive growth with retail and consumer audiences.

“Some might think all bagged ice is the same, but Arctic Glacier has a powerful and motivating story,” said David Melnick, Marriner Vice President of Strategic Partnerships. “We are excited to have the opportunity to communicate the difference to everyone who can benefit from Arctic Glacier ice.”

Arctic Glacier’s unique filtration system transforms ordinary water into high-quality, purified water. The process includes filtering through carbon filters and water softeners, and it creates premium ice that is sold in retail packages, compressed 300-lb. blocks and bulk totes of ice or snow.

“I worked with Marriner before at a previous company,” said Arctic Glacier President and CEO Richard Wyckoff. “I recognize and value their extensive experience in CPG marketing and branding.”

Through its brand development process known as Clarity CaptureSM, Marriner will lead a rebranding of the company, including an evolved package design with bold colors that increases the visibility of the company’s logo. With Clarity in ActionSM, a brand activation process, Marriner will implement a paid, owned, earned strategy to expand brand awareness across North America, as well as position the company for long-term growth in the market.

For inquiries regarding Marriner’s partnership with Arctic Glacier, contact David Melnick, Vice President of Strategic Partnerships, at 410-715-1500 ext. 112 or davidm@marriner.com. Visit marriner.com/work to explore Marriner’s portfolio.

ABOUT ARCTIC GLACIER
Founded in 1996, Arctic Glacier is a leading producer, marketer and distributor of high-quality packaged ice to consumers in the United States and Canada, primarily under the brand name of Arctic Glacier Premium Ice. Arctic Glacier operates 46 production plants and 52 distribution facilities across the northeastern, central and western United States and Canada, servicing more than 75,000 retail accounts. Visit arcticglacier.com for more information.

ABOUT MARRINER
As a branding and activation Agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for 30 years. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business opportunities and champion the voice of the target. Marriner’s Clients include such notable brands as Atlas Metal, Butterball, Campbell’s, Maryland Office of Tourism, Nestlé Professional, Perdue Farms, Plastics Industry Association and Sugar Association. For more information, visit marriner.com.

For media inquiries, contact Hannah Force at 410-715-1500 or hannahf@marriner.com.

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