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Dig into the latest insights in food and beverage, foodservice, tourism, hospitality and more.
Gone are the days when personalization in digital marketing simply meant using a first name in a subject line. Today, it’s all about tailoring messaging, content and experiences based on user behavior, intent and lifecycle stage. And when done well, it improves conversion rates, strengthens the customer journey and increases ROI. In competitive industries like […]
From websites and emails to social posts and online ads, digital marketing only works if people can experience it. When content isn’t accessible, it isn’t available—no matter how compelling or creative it may be.
Email marketing remains one of the highest-ROI channels available to brands. According to Litmus, 35% of companies see a return of $10–$36 for every $1 spent on email.
Search is changing fast, especially for foodservice and travel brands. More people are getting the answers they need from AI summaries and conversational tools, often without ever clicking through to a website.
The foodservice industry is catching up with Gen Alpha’s dining preferences, even if their slang remains a mystery.
In branding and marketing, few tools are more powerful than archetypes. These timeless characters (think Hero, Rebel, Caregiver, Sage) create genuine connections with target audiences.
Your guide for staying sharp, energized and ready to make meaningful connections.
Non-alcoholic beverages have transformed into a mainstream phenomenon.
Gone are the days when opting for convenient food meant sacrificing quality.