Social Media Manager-Digital Strategy & Insights

May 6, 2019

The Social Media Manager serves as a key player in the execution of the digital marketing strategy and its supporting action plans. Responsible for creating, monitoring, optimizing, and reporting on both organic and paid social media fronts—the Social Media Manager works in partnership with the client service, content and digital marketing teams as well as key client stakeholders.

The ideal candidate for this role is a stellar team player with a proven ability to deliver strong support across any and all combinations of social platforms. With a firm and active grasp of cultural and ever-evolving digital and social media trends, s/he will be tasked to translate that into integrated plans and branding initiatives seamlessly. A strong work ethic, enthusiasm and maturity should be evident in every deliverable and interaction.

At a minimum, s/he will be asked to:

  • Generate creative and engaging social content and campaigns for a variety of Clients
  • Develop and manage editorial calendars for content
  • Monitor social communities and engage target audiences
  • Leverage social listening tools to provide meaningful insights and trending topics
  • Optimize programs to grow communities and engagement
  • Provide ongoing measurement and optimization of social media programs
  • Support the interpretation of social analytics and development of reporting presentations
  • Stay on top of new opportunities, social media campaigns and new tools to help in ideation for Marriner clients at large
  • Help develop and grow social media efforts for the promotion of the Agency
  • Be a resident expert in social media—tools, trends, applications and new opportunities in the space

The knowledge, skills and experience that ensure success in this role include:

  • 2–4 years of social media experience demonstrating success with community growth and engagement across all social platforms
  • Strong project management skills, specifically managing deadlines for multiple projects
  • Results-driven approach with success in activating social analytics to drive optimization
  • Motivation to manage a community and continually generate innovative ideas to spur growth and engagement
  • Creative thinking and a love for working in a team environment
  • Ability to manage, monitor and participate in conversations with customers, fans and enthusiasts on social channels; openness to monitoring during non-standard work hours
  • Excellent writing skills and experience drafting social posts as well as working with editorial and content calendars
  • Excellent interpersonal communication skills and a talent for articulately presenting and selling ideas
  • Knowledge of basic image editing and HTML preferred
  • Bachelor’s degree in marketing, advertising, communications, new media or related field preferred

Please provide a résumé and social media writing samples (comprehensive campaign work is a plus) to hr@marriner.com.

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