Senior Programmatic Media Manager

December 22, 2022

Marriner’s Senior Programmatic Media Manager is a highly-motivated, energetic individual who actively manages and optimizes in-market campaigns. This position focuses primarily on Programmatic and Direct Digital media campaign management. They work closely with the activation team to ensure performance while exhibiting core values of curiosity, warmth, and perseverance. They contribute to the agency purpose of helping consumers make better decisions by developing insights, implications and frameworks that compel teams to deliver the right message to the right person at the right time.

They are an integral team member of the integrated marketing team, hyper-focused on the on-time and high-quality execution of tactics that support our customers’ overarching marketing strategy. They own the strategic approach and data sourcing for paid digital channels. Responsible for creating, monitoring, optimizing and assisting with the reporting of paid, earned and owned performance.

As a specialist, they are a stellar team player with a proven ability to deliver strong support across any and all combinations of digital marketing platforms. With a strong desire to grasp cultural and ever-evolving digital trends, they are tasked to bring that enthusiasm to every task in support of achieving customer success. A strong work ethic, innate sense of curiosity and professional maturity is evident in every deliverable and interaction.

Responsibilities: Paid Digital Marketing

  • Owns strategy and execution of programmatic channel activities on behalf of customers
  • Plan and manage direct digital buys with relevant vendor partners
  • Ability to take an integrated view across paid digital channels
  • Focused on growth of programmatic channel with customers and opportunities for growth in margin
  • Development of case studies in programmatic and/or integrated digital campaigns to further penetrate current customers both B2B and B2C
  • Proactive participation in channel planning and optimization recommendations
  • Source relevant data partners and explore new ways to reach and influence our target audiences
  • Advise and assist in guiding asset development by delivering performance insights, best practices and relevant industry examples
  • Execute successful programmatic campaigns with proactive research on optimization strategies
  • Activate and optimize targeting, keywords, and bidding, and implement proper UTM codes for accurate tracking
  • Continuously monitor campaign performance, A/B tests and optimization tactics in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes
  • Develop performance reporting, insights and proactive recommendations for channels in your care
  • Recommend proactive optimizations and testing opportunities to gain future learnings
  • Manage platform daily budgets, spend pacing and reconciliation of spends for billing purposes
  • Assist account team with budgeting by providing full list of assets needed to fulfill programmatic and direct digital programs
  • Provide constant observations, trends and insights on all activity in market
  • Stay current with programmatic trends, vendor capabilities and key data partners
  • Develop skills with self-directed learning opportunities in digital strategy and programmatic space

Responsibilities: Digital Marketing Support

  • Own the on-time and consistent execution of responses, tasks, and deliverables for the team as it relates to channel schedules, workflows and other commitments
  • Provide highest-quality administrative support for all communications, documentation, presentations, etc.
  • Educate internal and external teams on channel trends, platform benchmarks and opportunities
  • Develop trafficking sheet capturing assets needed to fulfill upcoming advertising campaigns
  • Support media operations with uploading campaigns into Adara and Campaign Manager as needed

Required Knowledge/Skills/Experience

  • College graduate (marketing or communications specialty preferred)
  • 3-5+ years of digital marketing experience – specifically programmatic and direct digital buys
  • Knowledge of paid social and paid search a plus
  • Strategy and execution for B2C and B2B customers
  • True passion for marketing, digital channels/platforms and overall problem-solving
  • Developing channel strategy and sourcing of relevant data partners to reach target audience
  • Strong verbal, written and presentation skills
  • Performance mindset with inherent drive to improve results
  • Campaign management, optimization and performance reporting
  • Organized and diligent, specifically managing deadlines for multiple projects
  • True team player, committed to every undertaking and willing to put maximum effort behind the greater work for the customer, team and agency at large
  • Proven experience managing cross-channel campaigns for multiple customers preferred
  • Self-directed learning and professional development in digital marketing and programmatic space

Preferred Platform Proficiencies:

  • Basis
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Google Campaign Manager
  • Adara Impact
  • Bionic
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