Marriner Marketing, an award-winning brand transformation agency specializing in food, beverage and hospitality, has been selected as a key agency partner by Massimo Zanetti Beverage USA, one of North America’s largest coffee roasters. The relationship will focus on strategic marketing and e-commerce initiatives designed to strengthen the company’s presence in U.S. retail and foodservice channels.
With a heritage spanning four generations of Italian coffee expertise, Massimo Zanetti offers a comprehensive portfolio that includes household brands such as Kauai Coffee®, Chock full o’Nuts®, Segafredo Zanetti®, and Hills Bros.® Coffee, along with private label solutions for leading retailers.
Marriner will serve as an extension of the Massimo Zanetti team, providing category insight, brand-building expertise, creative development and robust digital capabilities. Key priorities will include growing market share and enhancing customer experience through e-commerce strategy, digital media and experiential tactics.
“Our partnership with Marriner Marketing marks an important evolution in our growth trajectory,” said Matthew Smith, SVP of Foodservice, Retail, and Private Label at Massimo Zanetti Beverage USA. “As an industry leader with an ambitious vision, it’s critical we align with an agency that not only understands our business but can also match our pace. Marriner’s digital fluency and strategic excellence will be key as we continue to craft elevated coffee experiences throughout North America.”
David Melnick, Partner/EVP of Brand Integration at Marriner Marketing, said, “Massimo Zanetti’s brands are icons in the coffee world. With our Clarity-driven approach, we’re excited to bring fresh ideas and sharp strategy to help shape what’s next and drive results across every touchpoint.”
About Massimo Zanetti Beverage USA
Massimo Zanetti Beverage USA is one of the largest coffee roasters in North America. Drawing on a rich Italian heritage spanning four generations of coffee expertise, the company offers innovative, Coffee Complete solutions for the home, workplace and foodservice industries. Its portfolio includes signature consumer brands such as Kauai Coffee®, Chock full o’Nuts®, Segafredo Zanetti® and Hills Bros.® Coffee, as well as customized private label offerings. For more information, visit www.mzb-usa.com.
About Marriner Marketing
As a brand transformation agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for nearly 35 years. Customers count on Marriner for effective, Clarity-driven communications to champion the voice of the target and provide a competitive advantage. Marriner’s customers include such notable brands as Advanced Food Products, Butterball, Campbell’s, Discover Baltimore County, Frontier Airlines, J&J Snack Foods, the Maryland Office of Tourism, Nestlé Professional Solutions, Perdue Farms, Post Holdings and Simplot. Visit www.marriner.com to explore Marriner’s portfolio.