After 35 years of walking the aisles, swapping cards and sampling way too many spicy aiolis, we’ve learned a thing or two about what it really takes to make the most of your time at the National Restaurant Association Show. Whether it’s your first time behind the booth or you’re a seasoned show floor vet, this is your go-to guide for staying sharp, energized and ready to make meaningful connections all weekend long.
- Wear shoes your podiatrist would endorse
Your footwear can make or break your show. Choose comfort over cool. Trust us, no one’s judging your sneakers when you’re on hour eight of booth duty.
- Schedule strategically and wander intentionally
You’re here to make connections. Stock up on cards, or set up your digital contact QR code so you’re not scribbling on napkins by day three.
- Sample wisely
Sure, you’ve got key meetings lined up. But leave room to explore. Some of the most exciting finds (like the compostable fork vendors and niche sauce startups) are tucked between the unexpected.
- Ask the question
If you’re thinking it, chances are, someone else is too. The only difference is you had the guts to ask.
- Talk to the person behind the booth, not just the person at the booth
That quiet guy arranging sliders might be the founder. That “brand ambassador” in an apron could be the CEO’s kid. Either way, great stories live where you least anticipate them.
- Have a “one tote bag” quota
Pick one. Stick with it. Your shoulder will regret the decision to carry five branded totes like nesting dolls.
- Sometimes a real conversation tops the keynote
Make the most of your networking time. Trend reports are great, but you just might get more out of 20 minutes over coffee than another food panel.
- Make peace with your step count
You’ll walk, a lot. Consider it your cardio for the week. That means you can focus on making great connections instead of constantly checking your fitness tracker.
- Extend your trip by one meal
Don’t rush to the airport. Use that last night to eat somewhere not in the Loop.
We bring clarity and strategic creativity to food and beverage brands. Whether you’re refining your message, launching something new or wrestling with big growth questions, we can help. See you at McCormick Place!