Dannon

Dannon

5%. That’s the growth Dannon Foodservice experienced in our first year together. When it engaged Marriner to go through our Clarity Capture℠ process, the entire company was moving toward a more purpose-based approach. We developed unique positioning foodservice operators found compelling and relevant in testing, and we developed impactful creative. Now, the brand’s more cohesive positioning across all media reflects Dannon Foodservice’s shared belief that food has the power to do a world of good.

  • Advertising
  • Brand Development
  • Collateral & Sales Support
  • Digital
  • Email Marketing
  • Interactive

A great brand launch comes with great responsibility, so we developed an internal launch video for the Dannon Foodservice Road Show. It featured the company’s new manifesto and sample creative, communicating the new positioning and brand look to the entire team.

Once the Dannon Foodservice team was trained, it was time to share the positioning with the world. We updated dannonfoodservice.com with our new look, feel and messaging. The responsive design ensured a quality experience on any device.

Once the Dannon Foodservice team was trained, it was time to share the positioning with the world. We updated dannonfoodservice.com with our new look, feel and messaging. The responsive design ensured a quality experience on any device.

Instead of drilling down into specifics and claims, our ad campaign launch was intended to be high level, demonstrating Dannon’s commitment to naturality, transparency and sustainability—proof points for food’s power to do a world of good.

Instead of drilling down into specifics and claims, our ad campaign launch was intended to be high level, demonstrating Dannon’s commitment to naturality, transparency and sustainability—proof points for food’s power to do a world of good.

Passionate, growing companies have a lot of news to share, so we designed a responsive email template to quickly and efficiently get messaging in the hands of our target.

Passionate, growing companies have a lot of news to share, so we designed a responsive email template to quickly and efficiently get messaging in the hands of our target.

Trade shows offered us the chance to showcase our new brand in an immersive experience. We designed a booth to help customers see how Dannon Foodservice has a shared belief in the power of food.

Trade shows offered us the chance to showcase our new brand in an immersive experience. We designed a booth to help customers see how Dannon Foodservice has a shared belief in the power of food.

A good brand activation never just stops with the consumer. We created multiple sales tools to help empower sales teams to better sell our products and tell our brand story.

A good brand activation never just stops with the consumer. We created multiple sales tools to help empower sales teams to better sell our products and tell our brand story.

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