Fresh Perspectives
The knowledge and experience of our people help make things happen for our Clients. Read our observations about life, food and marketing. Fresh points of view come from all over our agency. Read on, we’ll get you thinking.
And when you’re ready to talk, so are we. Contact us here.
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Mobile-Friendly Sites vs. True Mobile Sites By the end of 2013, there will be more mobile devices on Earth than people. Read More Seth McMillan, 4/24/2013 |
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Beyond First Glance: Designing Effective Packaging Structure With any experience in the food packaging industry comes the knowledge that consumers will judge your book by its cover. Read More Linda Henley, 3/26/2013 |
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The Super Bowl is a convergence of two big passions in my life: football and advertising. I honestly couldn’t say which aspect I enjoy watching more, so I limit my fluid intake because I can never find a good time to “powder my nose.” Read More Susan Gunther, 2/15/2013 |
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Your brain already knows enough about having ideas. You have ideas all the time. You can’t stop yourself. In fact, there’s no way you can stop because they fly out of you all the time. Try sitting in a long meeting and not having all of these random ideas about what you’d rather be doing. Or how someone could have said something better, or more interesting, or more quickly. Read More Bill Mitchell, 10/31/2012 |
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Get Ahead of the Game: A Pinterest Guide for Foodservice Manufacturers There’s a unique opportunity today as a foodservice manufacturer to be an industry leader in a new social media platform. Pinterest has particular appeal to chefs searching for recipes and inspiration, and other foodies hoping to emulate their favorite chef-heroes and food-bloggers. Read More Erica Bolton, 5/31/2012 |
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Clicks Are Nice, But Let’s Talk Engagement! If less than 20% of users are responsible for 80% of clicks, why are so many marketers focusing on clicks as the primary form of measurement? Read More Wendy Simms, 5/3/2012 |
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As a food marketer, it’s my job to understand what’s going on America’s plate. As a new mom who wants to lay the foundation for my daughter to become a healthy eater, it’s my duty to stop and question what goes on it. Read More Angela Kearney, 5/2/2012 |
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Two clients. Two direct mail pieces featuring the exact same free offer. Two completely different outcomes. Read More Jeff Grutkowski, 9/22/2011 |
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My daughter Arielle had her first day of kindergarten this week. Parents were invited to stay in the classroom through circle time. Read More Rob Levine, 9/2/2011 |
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Social Media Is Killing Being Social After recently attending a social media conference this weekend, I’m clearer than ever that people’s social skills are quickly dying. Read More Susan Gunther, 6/3/2011 |
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Never Underestimate the Power of Champagne and Chocolates In my previous career as Rooms Division Manager at a Quality Inn and Director of Services for a Marriott location, a central theme, for both guests and employees, was personal outreach. Read More Dawn Widener, 6/3/2011 |
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Viewpoints on Gluten: A Mother’s Perspective It seems like the food industry talks about "gluten-free" like it’s the next bacon craze to jump on. For manufacturers, retailers and restaurateurs, you should approach it seriously but with sensitivity. Read More Josie Griffin, 4/18/2011 |
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I Find Nothing Maddening About March Millions, maybe even billions of dollars in worker productivity are lost annually to the NCAA Men’s Basketball Tournament. Could this be where the term “March Madness” actually comes from? Read More Mike Deming, 3/31/2011 |
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Shoppers Do Judge a Book by Its Cover Having worked in the packaging graphics area for over 20 years, one thing I know is that you can't just make it pretty. Read More Linda Henley, 3/28/2011 |
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Does College Dining Always Have to be Boring? Call me crazy, but there are so many times that I find myself craving food from my university's dining hall. Read More Katie Fargnoli, 3/15/2011 |
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Losing Your Identity or Making Your Mark? Over the last year or so, there's been an interesting trend that some brands are undergoing. Some companies and brands have decided to change their entire identities. Read More Edwin Jenkins, 3/10/2011 |
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With over four billion mobile devices in use worldwide, mobile phones outnumber personal computers three to one. If you're not catering to mobile users, you're missing out. Read More Steve Opilo, 12/10/2010 |
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Chefs and Social Media: Making it Count. With new media platforms, and the lines between personal and professional media consumption increasingly becoming blurred, technology is creating the perfect opportunity for our channel. Read More Carrie Gardner, 12/1/2010 |
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With some work and research, studies have already shown that creating effective banner ads are possible and reachable, which can inevitably lead customers to your site not just to visit, but to participate and take action. Read More Seth McMillan, 12/1/2010 |
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I saw a subliminal advertising executive, but only for a second. A good brief works for any sales job. But it always helps to have a product, service or comedian you really think the world of. Read More Rob Ringle, 11/23/2010 |
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It’s one thing to provide healthy school lunch options, but what about portion control? As many kids now have a "bank" to draw from to pay for school lunches, it becomes more and more difficult to manage exactly what your child is buying for lunch. Read More Wendy Simms, 11/2/2010 |
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Batten Down the Hatches or Damn the Torpedoes? As marketers finalize their FY 11 plans, they are faced with challenges that go back to the 1930's, but are as fresh as 2007. Read More Rob Levine, 10/19/2010 |
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Are you ever too old to trick-or-treat? As the mother of a 14-year-old son, my husband and I debate at what point he should stop trick-or-treating. Is it only for the very young or the young at heart? Read More Wendy Simms, 10/19/2010 |
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It takes a good measure of confidence to creatively think. But I believe it takes vast amounts of courage for clients to approve ideas never attempted before. Read More Bill Mitchell, 10/19/2010 |
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