Columbia, MD – Marriott International and Marriner Marketing Communications recently partnered on a “Tiki” Beverage Promotion from June to September 2011. Front- and back-of-house support materials were developed for use by leading hotel brands, including JW Marriott, Renaissance and Marriott.
Specifically, Marriner established the graphic identity for the Tiki promotion. Materials included a launch kit for participating hotels, drink menu templates and a reference booklet with the Tiki history, beverage recipes, ideal presentation as well as recommended specialty supplies. The promotion was designed to be customized, enabling each hotel to personalize the drink offerings by location, clientele and amenities.
“Marriner did a fantastic job bringing the Tiki promotion to life in a way that supports the Marriott brands – welcoming and simply elegant – while being easy to execute nationwide. The promotion generates excitement with our hotels and satisfies our valued guests with delicious tropical beverages,” said Dana Pellicano, Senior Manager of Beverage Development for Marriott International.
Tighe Merkert, President of Marriner, added, “We are very pleased to continue our partnership with Marriott and support this Tiki beverage promotion. As a premier hospitality leader, Marriott continues to enhance the guest experience with interesting ideas, and fun food and beverage themes. Our agency team thrives to make the promotions interesting for the guests and easy for the hotel properties to implement at the unit level. We trust it will increase F&B guest traffic and sales.”
Marriner has recently worked with Marriott on initiatives for The Ritz-Carlton Hotel brand, including a Luxury Beverage Collection, Summer Cocktails Promotion, Catering Menu and Classic Desserts Redefined.
ABOUT MARRIOTT
Marriott International continues to inspire performance and a balanced life on the road for discerning and high-achieving business and leisure travelers, offering warm, professional service; sophisticated yet functional guest room design; lobby spaces that facilitate working, dining and socializing; restaurants and bars serving international cuisine prepared simply and from the freshest ingredients; meeting and event spaces and services that are gold standard; and expansive, 24-hour fitness facilities. For more information, visit www.marriott.com.
ABOUT MARRINER
For 20+ years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food, beverage and hospitality industries and has capitalized billings of over $60 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner’s Clients include such notable brands as Perdue Farms, Rich Products Corporation, McCormick & Company, Zatarain’s, King & Prince Seafood, Marriott International, The Ritz-Carlton Hotel Company, Phillips Foods, MICROS Systems, Vulcan, Wolf & Berkel, Gaylord Industries, Knouse Foods and USA Rice Federation. For more information, visit www.marriner.com.
For more information, contact Carol Whitman or Susan Gunther at 410-715-1500 or carol@marriner.com; susang@marriner.com.
