Fourth ITW Equipment Division to Become Integrated Marketing Communications Client
Columbia, MD – Marriner Marketing Communications, a full service agency to the food, beverage and hospitality industries, announces a new Client to its roster – Gaylord Industries, a leader in hood ventilation systems. Marriner was awarded the business as a result of a competitive bid process that involved several other agencies. Gaylord is a division of the ITW Food Equipment Group, which also owns commercial kitchen equipment manufacturers and Clients of Marriner for 3+ years Vulcan, Wolf and Berkel.
The new partnership will work to revitalize Gaylord’s brand and help grow its business with a new look and feel, corporate identity suite, website relaunch, advertising and product feature videos. Marriner will also support ongoing roll-out of Gaylord’s new ELX Series Hood Ventilation System. An innovative breakthrough, the uniquely-designed ELX harnesses the power of nature to achieve superior ventilation performance. Foodservice operators benefit from more energy savings, greater efficiencies to help meet LEED and sustainability goals, and higher staff productivity with the quieter system.
“Marriner’s strong understanding of the commercial equipment and foodservice industries combined with their trusted reputation for developing communications that generate results, made Marriner the right choice for us,” said Mike McNeel, Director of Business Development at Gaylord. “With the economy rebounding, new installations and kitchen renovations will continue to increase and our ELX system gives us the confidence in knowing it’s the right time to revitalize our brand and position ourselves for significant growth in the coming years.”
Tighe Merkert, President of Marriner Marketing Communications, added, “We are very pleased to be expanding our relationship with ITW and appreciate their confidence in us. Gaylord has a great new product line and we look forward to leveraging their ventilation expertise and positive reputation in the market. Coupled with our industry knowledge and clarity-driven approach to communications, we’re expecting great success together.”
ABOUT GAYLORD
In 1936, Gaylord revolutionized kitchen ventilation systems. Today, Gaylord is once again creating industry breakthroughs with its unique ELX Series product and approach to solving the “air war.” Gaylord’s ventilation systems are known for their durability and meticulous attention to detail. Throughout the specification, production and installation process, Gaylord’s service team ensures consultant and foodservice operator needs are always met. Gaylord’s expert professionals understand this industry is built on relationships, so being responsive and delivering on promises is the only way they do business. Gaylord has 150+ factory-trained reps and 125+ certified service agencies to support its U.S. customers. For more information, visit www.gaylordusa.com.
ABOUT MARRINER
For 20+ years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food, beverage and hospitality industries and has capitalized billings of over $60 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner’s Clients include such notable brands as Perdue Farms, Rich Products Corporation, McCormick & Company, Zatarain’s, Phillips Foods, The Ritz-Carlton Hotel Company, MICROS Systems, Vulcan, Wolf & Berkel, King & Prince Seafood, Knouse Foods and USA Rice Federation. For more information, visit www.marriner.com.
For more information contact Carol Whitman or Susan Gunther at 410-715-1500 or carol@marriner.com; susang@marriner.com.
