Columbia, MD – Marriner Marketing Communications and King & Prince® Seafood announced today the successful launch of a new communications platform and integrated, brand communications initiative for the leading seafood provider. King & Prince’s new company positioning, “Seafood. Without a Catch.™,” reinforces the company’s commitment to delivering consistent quality seafood products to operators and patrons.
The proprietary Marriner ClarityCaptureSM positioning process included primary research, both in-person and online with customers and prospects, along with an in-depth analysis of foodservice and seafood industry trends and insights. Once finalized, the new positioning, messaging and creative identity was rolled out in phases to employees, the nationwide sales force, and most recently, to customers and partners. Integrated campaign elements include print and online advertising, sales promotions, marketing collateral, videos, packaging design, public relations, industry event and food show support, broker toolkit, new product research and more.
“Our priority has been and will always be our customers. In order to ensure we continue to deliver relevant products and perfect customer service, it was important we undertake this bold and ambitious initiative and do it right,” said Volker Kuntzsch, President of King & Prince Seafood. “Marriner has been the perfect partner to help us craft our new ‘Seafood. Without a Catch.™’ positioning and we are confident their expertise will help us grow our business and raise the bar for the seafood industry for the future.”
Tighe Merkert, President of Marriner Marketing Communications, added, “From day one, King & Prince has fulfilled their promise to really listen and understand what their customers and the industry wants from a leading seafood supplier. The end results speak volumes to the clarity achieved and the partnership our companies formed. As a strong, growing and focused company, King & Prince is well poised to further drive seafood consumption and reliably deliver on the needs of chefs and operators.”
ABOUT KING & PRINCE SEAFOOD
King & Prince delivers seafood with no surprises, because from start to finish the operator and patron experience will meet expectations every time. By using only the best resources and minimal processing, King & Prince products have a flavor and texture that taste fresher than fresh. With one of the industry’s most extensive global sourcing networks through Nissui, King & Prince follows sustainability guidelines so availability will never be an issue. For 60 years, King & Prince has been delivering patron-pleasing seafood by following the strictest quality control procedures and maintaining food safety that exceed industry standards. For more information about the company or its product brands: King & Prince®, Mrs. Friday’s®, Oceanway® and Pride of Alaska™, visit www.kpseafood.com.
ABOUT MARRINER
For over 20 years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food and hospitality industries and has capitalized billings of over $50 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner’s Clients include such notable brands as Perdue Farms, Rich Products Corporation, McCormick & Company, Phillips Foods, The Ritz-Carlton Hotel Company, MICROS Systems, Knouse Foods, Vulcan, Wolf & Berkel, King & Prince Seafood and USA Rice Federation. For more information, visit www.marriner.com.
For more information contact Carol Whitman or Susan Gunther at 410-715-1500 or carol@marriner.com; susang@marriner.com.
