How a Road Trip and Some Hyperlapse Video Helped Us Land Our Newest Account

David Melnick

by David Melnick

VP/Director of Strategic Partnerships

The presentation is five days away. We’ve got a great strategy. A solid plan for meeting engagement. And super-smart people ready to communicate as much relevant information as possible in the brief 40 minutes we’ve been allocated. But what’s going to help us really stand out? Let them know how dedicated we are?

The inspiration came from one sentence said during planning: “You know, they say one of the amazing things about Maryland is you can have breakfast on the beach and dinner in the mountains.”

Boom. Done. Bags were packed. A car was loaded. Three non-Maryland natives set out through the brisk winter air to the starting line, Ocean City, Maryland. They arrived at 10 p.m., grabbed a quick adult beverage to help quell the excitement of the coming adventure and headed up to get some rest. They’d need it.

7 a.m. – Sunrise. Donuts and coffee in hand and toes in the sand—until Old Man Winter’s icy breath forced them back into boots. Their hearts were filled with a sense of purpose.

7 p.m. – Sunset. They sat on a snowy mountaintop, wraps and sodas in hand. Hearts filled with a sense of accomplishment. A sense of understanding. And a deeper camaraderie.

What came between these two points in time was an eye-opening, insight-filling, authenticity-building journey through a small sampling of the destinations and activities Maryland has to offer. The road-trippers wound through the waterways of the Eastern Shore, into the urban cultural districts of the central region, past the legendary historical landmarks and into the foothills of the western region. They saw things, they met people and they ate snacks.

But there was also the realization that there was so much more to do. So much more to see. A newfound appreciation for everything Maryland has to offer. And even more importantly, that this experience had changed each of the travelers just a bit, in a way that was hard to communicate. Maybe it was state pride. Maybe it was gratitude.

Whatever it was, it was all captured using a few mounted cameras and a little hyperlapse technology. And when the video was played at the presentation, it set a clear tone that Marriner went about things a little differently. That the mindset of the traveler mattered to us. And that this was a team that was going to travel the extra mile (or 550 miles) for our Clients.

And today, we are proud to announce Marriner has been selected as the Agency of record for the Maryland Department of Commerce’s Division of Tourism, Film and the Arts. Was this trip the only reason we won? Nah. We’re pretty good at the whole marketing thing, too. But we can tell you one thing: it didn’t hurt.

So now it’s your turn. Watch the video below and post your own journeys across Maryland and find your own gratitude. Hey, it couldn’t hurt! #MDSunriseSunsetChallenge.

Read the official press release.

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