Thoughts, trends and more from the folks at Marriner.
Is Your Restaurant Menu Holding You Back?
Much of the restaurant industry lives in the constant dichotomy between archaic and contemporary. As technology changes, more and more operators are exploring innovation beyond the menu offerings and onto the menu itself in the form of digital menus.read more
Agency. Client. We’re All One Team.
I’ve been on teams my whole life. Sports teams. Agency teams. Brand teams. The most successful teams I’ve been on pull together toward a common goal and communicate well.read more
Are We Marketers or Scientists?
My wife is a scientist. I’m a writer. And we have more in common than you might think. As with most families, we can’t help but talk about work in our post-dinner conversations, and I’ve always felt she helps me better understand what I do from a scientific perspective.read more
What Makes Content Marketing Successful?
Content marketing is truly a puzzle; each campaign can be made up of similar pieces, but the way those pieces fit together in a bigger picture can vary vastly.read more
Thinking Small Is Thinking Big
Numbers light up as you ascend in an elevator to indicate the current floor. These little moments when we engage with an object and we get something back are all around us. The same is true in web design, and we call them microinteractions.read more
Want to Get into Your Customers’ Wallets? Start by Getting into Their Heads
“Our job is to connect the heart of the target to the heart of your brand.” So reads the wall in our main conference room. This graphic serves not just as a sleek design element, but also as a reminder of what our job truly is about.read more
It’s Still the ’90s in Your Inbox
The web has come a long way since the days of using a modem and a phone line to dial up to a BBS or using all 20 free hours of AOL that came with the disk in the mail! However, email hasn't come as far.read more
Does Your Audience Want to Engage With You?
Don’t you hate it when you meet people at a party and all they do is talk about themselves? You spend the whole conversation planning your exit strategy. Well, that’s how consumers feel when interacting with many brands.read more