PR/Social Media Director

October 27, 2017

Would you consider yourself innately curious? Do you want to join a growing, leading Agency? Have a strong background in PR and social? If the answer is yes, then we’re looking for you. In the role of PR/Social Media Director, you’ll balance creating and developing strategies with supporting the execution of programs and mentoring team members.

If you think you have what it takes to help us champion the voice of the target market, then send us your résumé today.

RESPONSIBILITIES

  • Approach all communications activities with a target mindset
  • Develop strategies and write scope/rationale documents showcasing how PR/social/influencer programs support Clients’ or prospects’ business and marketing objectives
  • As a mid-size Agency, all senior personnel are expected to support the execution of PR/social/influencer programs as needed
  • Set KPIs and other measurement benchmarks that help demonstrate ROI and brand engagement, and then develop relevant insights with implications from results
  • Collaborate with cross-functional internal teams and champion the role PR/social plays in the overall communications program
  • Provide mentorship and professional development to team members
  • Actively support sales efforts by helping develop relevant and compelling communications recommendations to grow revenue with current Clients and new business for the Agency
  • Help drive Marriner’s own promotional activities forward to heighten visibility and credibility for the Agency

DESIRED SKILLS AND EXPERIENCE

  • 8+ years of relevant experience
  • PR communications specialty with experience in social media and/or influencer marketing
  • Ability to think as integrated marketer, across disciplines
  • Consumer and B2B experience
  • Food, beverage and/or hospitality experience preferred
  • Agency experience a plus
  • Proven success in building a practice or a profitable revenue stream within a business
  • Understanding of analytics to uncover insights and optimization opportunities
  • Commitment to building and nurturing relationships, internally and externally
  • Utilizing media monitoring tools to draw implications, actionable insights and a connection to overall strategy on a more holistic marketing level
  • Engaging communications and presentation style
  • Active participation in relevant industry organizations and/or visibility gained through communications channels with thought leadership
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