Millennials have grown up with restaurants more integrated in their daily lives than previous generations. These consumers, ages 16 through 34, differ from other generations in important ways. For example, Millennials love to snack and they love exotic food. They tend to eat out more often than non-Millennials, and they see restaurants as a place to socialize. Also, they think of themselves as living healthful lifestyles. They’re drawn to brands for the experience. As they grow in numbers, and spending influence, marketers may think of ways to not only market specifically to Millennials, but to tweak their brand and concept for greater appeal to the next generation.
NRN, 7/12/2011
