Meatless Monday awareness has reached 50% among U.S. consumers, according to FGI. And research shows 18% actually follow Meatless Mondays. Interestingly, awareness was only at 30% mere months ago. Its extreme success is attributed to Oprah, sodexo, food- and mommy-bloggers, health advocates and more. This is a small simple change, easy to understand and easy to do. It is a great marketing case study with all the right ingredients that could work for other big ideas. What’s next? Steak Saturdays and Turkey Tuesdays as the meat industry inevitable backlash begins?
HuffPost Food, 5/31/2011
