A recent MarketPulse survey showed that consumers are not only planning ahead when they go grocery shopping, they are reverting back to their favorite brands over private label. Previous reports only recently have suggested that private label continues to flourish. The percent of consumers choosing private label or giving up their favorite brands has declined. We guess that those that have maintained and reinforce their branding over the past few years will benefit most.
Drug Store News, 3/31/2011
