Boomers’ golden years may be more challenging than they thought. They are facing their later years with less money and less leisure time than they thought they would have. Boomers on the younger end spend more on food away from home than the general population. Also, health is an increasing concern and boomers are more likely to want more better-for-you food options. If your concept or product skews to the boomer demographic or if you’re interested in capturing a larger share of boomers, remember that disposable income and health are bigger issues for this target.
Adage.com, Ad Age Insights/AARP White paper, 4/4/2011
