It’s confirmed. We’re more connected than 6 degrees of separation, thanks to a recent study by Facebook. The study shows that any two people on the site are, on average, separated by just 4.74 immediate connections. That number gets even smaller when looking at people living in the same country, with the average separation as low as 3 degrees.
This is a good reminder about how powerful someone’s lifestyle and brand choices can be when they are so easily available to the masses. Plus, consider the implications for your sales force who might be one connection away from making their next big sale. That friend of a friend might be happy to make the introduction to help get an initial foot in the door.
The Next Web, 11/22/2011