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3/8/2006
Marriner Marketing Adds Three New Food Clients

Columbia, MD– Marriner Marketing Communications begins 2006 with the acquisition of three new food industry accounts.

The USA Rice Federation, which represents the country’s rice growers and processors, has selected Marriner to increase menuing of the world’s most versatile staple through a web-based communications campaign to foodservice professionals. Headquartered in Arlington, Virginia, USA Rice and Marriner will promote the benefits of serving rice as an authentic part of today’s hottest food trends.

The Perdue Deli Division of Perdue Farms in Salisbury, Maryland, has chosen Marriner to handle its marketing promotions to both consumers and grocery deli managers. Marriner work will put the heat lamp to Perdue’s arsenal of home meal replacement poultry products like whole rotisserie chicken, as well as their expanding lines of deli- and pre-sliced meats.

Redbone Foods of South Carolina, innovative makers of aioli sauces and exotic dry rub seasonings for grocery stores and foodservice chefs, has tapped Marriner to provide a full complement of advertising and in-store brand communications. Radio, outdoor and print advertising will build consumer awareness of and demand for their products, now in over 2000 retail locations. Ads and promotions to chefs will ignite sales to foodservice.

“While each of these clients is unique, they’re all looking for innovative and effective ways to grow their business,” commented J. Tighe Merkert, President, Marriner Marketing Communications.  “Our knowledge of food and hospitality combined with comprehensive creative plans to help them achieve their goals, made partnering with Marriner a logical choice.”

Marriner Marketing Communications, founded in 1989 is based in Columbia, Maryland and has billings of $50 million.  Marriner’s clients count on them for intelligent, effective, integrated solutions to any and all kinds of communication challenges.  Marriner serves companies in the food and hospitality industry, including Perdue Farms, Campbell’s, Kellogg’s, and the U.S. Tuna Foundation.