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7/22/2010
Marriner Marketing Conducts Proprietary Foodservice Research to Better Identify Successful Strategies for Marketing New Products
To support Clients new product innovation initiatives and meet evolving customer needs, Marriner Marketing Communications conducted proprietary research with over 300 foodservice professionals. The goal was to gain greater understanding in the development of best practices for marketing new products in the food and hospitality industries. This new research provides an in-depth view of what foodservice chefs and operators are looking for and what drives their final decisions when purchasing.
Leveraging insights from over 300 commercial and noncommercial operators, distributors and brokers, Marriner’s report outlines the following:
- Purchasing Behavior (attitude, reasoning, processes, etc)
- Resources (food/beverage & equipment)
- Menu Innovation, Development & Improvement
- New Product Success & Failure (reasoning & evaluation)
- Marketing Success (sales team influences, distributor integration, manufacturer input)
Marriner conducts proprietary research every year as a way to obtain relevant information and ensure recommendations remain on target. Marriner made its research findings available to Clients as well as offered customized recommendations and insights.
"Understanding the dynamics that drive the industry leads to greater clarity in creating successful programs for our Clients," said Tighe Merkert, President of Marriner Marketing Communications. “Investing in deeper research initiatives furthers our commitment to making insightful decisions that are strategic and measurable."
ABOUT MARRINER
For over 20 years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food and hospitality industries and has capitalized billings of over $50 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner’s Clients include such notable brands as Perdue Farms, Rich Products Corporation, McCormick & Company, The Sugar Association, Phillips Foods, The Ritz-Carlton Hotel Company, MICROS Systems, Vulcan, Wolf & Berkel, King & Prince Seafood and USA Rice Federation. For more information, visit www.marriner.com.
For more information contact Carol Whitman or Susan Gunther at 410-715-1500 or carol@marriner.com; susang@marriner.com.
