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2/18/2010
King & Prince Seafood to Enhance Outreach and Support to Foodservice Industry

Leading Value-Added Seafood Supplier Taps Marriner Marketing to Oversee Positioning Initiative & Communications Efforts for All Products, including Mrs. Friday’s® Brand

February 18, 2010 – King & Prince® Seafood, North America’s leading supplier of value-added seafood and Mrs. Friday’s® branded products, is investing in further refining its communications and interaction with the foodservice industry. As a result, customers will be assured of the company’s commitment to offering the right seafood products and solutions to meet their operation’s evolving needs and industry market trends.

To build greater awareness and better articulate its value proposition, King & Prince will work with Marriner Marketing Communications to execute a brand positioning initiative and fully integrated marketing communications program targeting key foodservice industry segments. Efforts during the initial three-year agreement will include brand development, advertising, sales collateral & promotions, packaging, website, internet marketing, research and public relations.

“King & Prince is 100% focused on becoming the value-added seafood industry leader and to do that, we need to be 110% focused on our customers,” said John Flood, Senior Vice President of Sales and Marketing for King & Prince Seafood. “We must clearly communicate the solutions we can offer and how we are unique in the marketplace. I’m confident that working with Marriner, who has the industry expertise and ability to execute effective, integrated marketing programs, we can elevate the seafood category and take our company to the next level.”

Tighe Merkert, President of Marriner Marketing Communications, commented "We are very pleased to be awarded this exciting opportunity. King & Prince’s passion for the seafood business, global resources and future vision are the cornerstones that make them a successful industry leader. By further combining the right marketing strategies and clarity in messaging, we’ll help build momentum for their brands and communicate new ways they plan to bring value to their customers."

ABOUT KING & PRINCE SEAFOOD
With over 55 years of experience, King & Prince® Seafood Corp. is North America’s leading supplier of value-added seafood to the foodservice industry. King & Prince and its line of Mrs. Fridays® branded products is dedicated to helping customers develop profitable businesses through its higher quality, great tasting seafood portfolio of products. King & Prince is owned by Nissui, the world’s largest producer of seafood that has developed expertise in fisheries, fish farming, marine research & development, production and logistics during its 90-year history. For more information, visit www.kpseafood.com.