Printer Friendly Page
7/16/2009
KeyImpact Sales & Systems Leverages Marriner Marketing's Industry Experience to Bolster Communications Strategy and Outreach
Columbia, MD— KeyImpact Sales & Systems, the leading food service sales agency in the U.S., selected food and hospitality firm Marriner Marketing Communications as its Agency of Record. The two companies will partner on a communications initiative designed to build awareness of KeyImpact’s brand, enhance its market positioning and support business growth goals.
The integrated marketing program includes a new messaging platform, tradeshow support, Interactive initiatives, proactive public relations and ongoing research. These efforts will further enhance communication with internal and external target audiences as well as leverage KeyImpact’s industry expertise.
"As the fastest growing food service sales agency, KeyImpact clearly plays a vital role in the industry’s supply chain and is well positioned to continue expanding its footprint," said Tighe Merkert, President of Marriner Marketing Communications. "By working closely with KeyImpact and embracing a commitment to clarity-driven communications, we anticipate this effort will be a catalyst to helping meet their impressive growth goals."
KeyImpact’s Director of Marketing Clay Marcum added, "It is essential for us to work with a firm that has deep knowledge and experience within the food industry and understands our unique marketing needs. Marriner’s expertise and strategic viewpoint adds real value to the process and will help us reinforce our market leadership and positioning as a leading sales agency that delivers tangible results for its clients and business partners."
ABOUT KEYIMPACT
KeyImpact Sales & Systems, Inc. is the leading food service sales agency with a proven track record of delivering results with speed to market for its business partners. Through a best in class selling and service approach and a growing nationwide presence, KeyImpact combines its local operator, distributor, educational and regional chain account relationships to create efficiencies for leading brand companies. An ESOP comprised of 500+ employee owners, KeyImpact provides a full range of products, including food, retail/deli bakery, tabletop, packaging and supplies. For more information, visit www.kisales.com.
ABOUT MARRINER
Founded in 1989, Marriner Marketing Communications is a leader in providing integrated marketing solutions to the food and hospitality industries and has capitalized billings of over $50 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner’s clients include such notable brands as Perdue Farms, Rich Products Corporation, McCormick & Company, The Sugar Association, Phillips Foods, The Ritz-Carlton Hotel Company, MICROS Systems, Vulcan, Wolf & Berkel, National Fisheries Institute and USA Rice Federation. For more information, visit www.marriner.com.
Contact: Carol Whitman or Rosa Marie Brantley
Marriner Marketing Communications
410-715-1500
carol@marriner.com or rosab@marriner.com
