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3/5/2009
McCormick & Company Draws on Marriner Marketing's Expertise to Develop New Food-Away-From-Home Brand Positioning
Columbia, MD - Following a competitive review McCormick & Company, Inc., the largest spice company in the world, selected food and hospitality firm Marriner Marketing Communications as the agency of record for its U.S. Industrial Group—Foodservice.
Marriner will partner with McCormick to develop a new food-away-from-home brand identity and positioning, marketing communications materials and an advertising program. The goal is to better communicate that McCormick has the expertise in providing on-trend products and culinary support to help keep menus relevant to today’s needs.
"McCormick is clearly one of the most recognizable and respected brands in the food industry. We are honored to add them to our list of client partners as we continue to grow and build momentum for the firm," said Tighe Merkert, President of Marriner Marketing Communications. "We believe clarity in communications is more important than ever in ensuring any marketing initiatives deliver the right messages to the right people at the right time."
Phil Kafarakis, Vice President of McCormick USIG-Foodservice, added "Marriner’s approach to clarity-driven communications will help further our goal of becoming a partner, aide and counsel to foodservice professionals. We are confident that in 2009, we will show chefs and operators alike that we can continue to support their culinary leadership now and in the future."
About McCormick
McCormick & Company, Inc. is a global leader in the manufacturing, marketing and distribution of spices, seasonings and flavors to the entire food industry. For more information, visit www.mccormick.com.
About Marriner
Founded in 1989, Marriner Marketing Communications is a specialist in integrated marketing solutions for leaders in the food and hospitality industries and has capitalized billings of over $50 million. Clients count on Marriner for intelligent, effective, clarity-driven solutions to a wide variety of communication challenges. Marriner’s clients include Perdue Farms, Rich Products Corporation, The Sugar Association, Phillips Foods, MICROS Systems, Vulcan & Wolf Range, USA Rice Federation and National Fisheries Institute. For more information, visit www.marriner.com.
Contact: Carol Whitman
Marriner Marketing Communications
410-715-1500
carol@marriner.com
