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1/7/2009
Foodservice Industry Leaders Leverage Web 2.0 Microsites as Effective Marketing, Sales Tools

Columbia, MD– Marriner Marketing Communications continues to expand its clients’ foodservice interactive marketing strategies by leveraging the latest Web 2.0 technologies. Web 2.0 helps facilitate and enhance collaboration between an organization and its target audiences.

As business-to-business audiences increasingly rely on the Web to find solutions to their specific needs, foodservice industry leaders are investing in the power of Web 2.0 for their Websites. One successful way to quickly and cost-effectively incorporate 2.0 into Web efforts is through microsites—smaller, self contained Web destinations that focus on a particular product, service or target audience.

Marriner’s Interactive group designed and developed several microsites with features and solutions to further support clients’ sales and marketing initiatives by better engaging target audiences. Proven Web 2.0 functionality includes easy-to-use Web interface or navigation, embedded videos, Flash animations, interactive images/ buttons, ask the expert forums and instant polls.

Examples of Web 2.0 microsites Marriner Interactive recently developed include:

• PerdueChefRedi.com (for Perdue Farms’ support of its CHEF REDI* Tenders brand) *Used by Perdue under license.
• AquaMarkLX.com (for ARAMARK Refreshment Services’ support of its AquaMark®LX Water brand)
• ToppingTruth.com (for Rich Products’ support of its On Top® Topping brand)

“Each microsite is designed with a user-centric approach and easily guides the visitor through focused and relevant content for an engaging interactive experience,” said Seth McMillan, Interactive Manager. “These more targeted Websites are also optimized for search engines and can drive additional traffic through viral marketing methods such as word-of-mouth and pass-alongs.”

Separate from a company’s primary site and with a distinct URL, microsites are also more flexible as they can be adjusted quickly to suit changing business needs, market conditions or promotional calendars.

“With the right strategy, an effective microsite becomes an essential marketing sales tool, working 24 hours a day,” said Tighe Merkert, Marriner’s President and CEO. “To provide the greatest value and impact for our clients, each microsite is part of a holistic brand marketing approach so companies are reaching their target audiences with fresh, relevant information in a variety of mediums.”

Marriner Interactive capabilities include strategy development, user-centric Web design and development, content management systems solutions, site analytics and interactive marketing. For each Web initiative, Marriner creates a maintenance program and marketing communications effort to drive new and repeat site visitors.

Founded in 1989, Marriner Marketing Communications is a specialist in integrated marketing solutions for leaders in the food and hospitality industries and has capitalized billings of over $50 million. Clients count on Marriner for intelligent, effective, clarity-driven solutions to a wide variety of communication challenges. Marriner’s clients include Perdue Farms, Rich Products Corporation, The Sugar Association, Phillips Foods, MICROS Systems, Vulcan & Wolf Range, USA Rice Federation and National Fisheries Institute. For more information, visit www.marriner.com.

Contact: Carol Whitman
Marriner Marketing Communications
410-715-1500
carol@marriner.com