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5/8/2008
Knouse Foods Taps Marriner Marketing Communications for New Foodservice Web Site and Web Marketing Initiatives
Columbia, MD — Food and hospitality firm Marriner Marketing Communications was selected to develop a new foodservice Web site and conduct Web marketing activities for Knouse Foods, an established grower-owned cooperative that offers high-quality processed fruit products under the Musselman’s, Lucky Leaf, Apple Time and Speas Farm brands.
To broaden Knouse Foods’ awareness and support sales efforts within the foodservice industry, Marriner designed and developed a Web site that fulfills culinary professionals’ growing desire to use online methods to meet their needs. The new site, www.knousefoodservice.com, provides chefs, foodservice operators and distributors with recipes/menu solutions, trends articles and product information. Marriner is also working with Knouse on Web marketing initiatives including direct mail, public relations, e-newsletters and other proven activities designed to drive site traffic.
"As chefs and operators increasingly turn to the Web to meet their culinary needs, we’re seeing more marketing-savvy companies like Knouse Foods investing in interactive to support their foodservice business-building initiatives," said Tighe Merkert, President of Marriner Marketing Communications. "With Knouse Foods’ established reputation, there was a unique opportunity to further support their sales efforts in the foodservice industry and better position the company with more targeted messaging."
"Marriner was the clear choice to help us create and deliver a more impactful foodservice communications program. Their proven track record, industry expertise and interactive capabilities give them a true point of differentiation," said Bob Fisher, Vice President of Marketing for Knouse Foods. "Working in partnership, we’re confident that we can continue to leverage our new online presence to support the growing foodservice segment of our business."
About Knouse Foods
Knouse Foods is an established grower cooperative and food processor for apple and fruit related products. The cooperative includes fruit growers in Pennsylvania, Maryland, Virginia, West Virginia and Michigan. Known for its environmental stewardship, Knouse Foods is committed to ensuring all of its products meet the highest standard for taste, quality and consistency. Product brands include Musselman’s, Lucky Leaf, Apple Time and Speas Farm. For more information, visit www.knousefoodservice.com, www.musselmans.com or www.luckyleaf.com.
About Marriner
Founded in 1989, Marriner Marketing Communications is a specialist in integrated marketing solutions for leaders in the food and hospitality industries and has capitalized billings of over $50 million. Clients count on Marriner for intelligent, effective, integrated solutions to a wide variety of communication challenges. Marriner’s clients include Perdue Farms, Rich Products Corporation, The Sugar Association, Phillips Foods, MICROS Systems, USA Rice Federation and National Fisheries Institute. For more information, visit www.marriner.com.
Contact: Carol Whitman
Marriner Marketing Communications
410-715-1500
carol@marriner.com
