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12/11/2007
Rich Products Corporation Selects Marriner Marketing Communications as Agency of Record
Columbia, MD — Food and hospitality communications firm Marriner Marketing Communications has been named agency of record by Rich Products Corporation.
Marriner will serve as Rich’s agency partner in developing an integrated marketing communications strategy with key segments in the foodservice and in-store bakery channels in the United States and Canada. The multiple year agreement is effective December 1, 2007, and includes research and strategic planning, creative development, interactive solutions, media planning and buying, and public relations.
“We are thrilled to represent the Rich’s brand, a true leader in the food and hospitality industry,” said Tighe Merkert, President of Marriner Marketing Communications. “Working together, we are confident we can take Rich’s to the next level in their branding efforts, drive clarity in messaging, and impact their key sales and business initiatives.”
“Marriner’s track record of success, depth of knowledge within the foodservice and in-store bakery industries, and strong internal work processes were clear differentiators for our agency selection team,” said Richard Ferranti, Rich’s North American Business Group President. “These important capabilities, combined with their impressive creative and interactive teams, have us extremely excited about the partnership we’re creating with Marriner as we continue to grow our business.”
Marriner Marketing Communications, founded in 1989, is based in Columbia, MD, is a specialist in integrated marketing solutions for leaders in the food and hospitality industries and has billings of $50 million. Marriner’s clients count on them for intelligent, effective, integrated solutions to any and all kinds of communication challenges. Marriner serves companies in the food and hospitality industries, including Perdue Farms, The Sugar Association, Phillips Foods, MICROS Systems and the National Fisheries Institute. For more information, visit www.marriner.com.
Rich Products Corporation is the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. Rich’s posts annual sales exceeding $2.6 billion, employs more than 7300 people worldwide and sells more than 5700 products in 73 countries. For more than “60 Delicious Years,” Rich’s has been defined by innovative breakthroughs and an unparalleled commitment to treating its customers, associates and communities the same way: Like Family. For more information, visit www.rich.com.
Carol Whitman
Marriner Marketing Communications
