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McCormick & Company, Inc.

Legendary spice producer McCormick & Company selected MMC to spice up the brand energy of its food-away-from-home division. Marriner developed a new positioning "It's What You Put Into It" that gives hardworking culinary artists due respect for the many jobs they perform every day. The branding effort included the role-out of a new chef-centric ad campaign, new packaging and trade-show design.

 

Web 2.0-based microsites a big deal for clients

Microsites designed with Web 2.0 technologies are providing serious impact and value for Marriner clients. Featuring a distinct URL different from the company's primary website, microsites combine easy-to-use Web interfaces, embedded videos and Flash animations to engage visitors. They also facilitate instant polls and opportunities to enhance collaboration with target audiences. Tracking visits proves they're a big deal for building loyalty.

Examples of Web 2.0 microsites Marriner Interactive recently developed:
www.PerdueChefRedi.com (for Perdue Farms in support of its CHEF REDI Tenders brand)
www.AquaMarkLX.com (for ARAMARK Refreshment Services in support of its AquaMark®LX Water brand)
www.ToppingTruth.com (for Rich Products in support of its On Top® Topping brand)

 

Awards for 2009

An international Graphis Award, seven gold ADDY® Awards and the Advertising Association of Baltimore's special Judge's Choice Award for Branding, has given Marriner good reason to be proud this year. Winners include a series of posters for the AquaMark®LX “Just Add Water” campaign and a variety of breakthrough work created for Rich Products.

 


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